HP this week announce a product recall affecting over 15,000 laptop batteries in China. The news in itself is not unique, with Sony and Dell in the past having similar recalls.
However what is unique are lessons learnt from these previous incidents seem not to have been taken into consideration, with HP not having a press statement available about the impact and the reasoning for the recall above and beyond the recall itself.
The speed at which news now travels and the impact this can have through mis-information can be massive - handling these crisis's in a proactive controlled manner is essential.
Essential for the brand and essential for the operation of the business who no doubt will now be receiving a high volume of customer enquiries in relation to the news article.
Wednesday
Thursday
Authenticity
teenage birth on playing field"Leicester Teenage Pregnancy Partnership"
marketing.
Two great examples of how ' apparently ' real world events being captured by mobile phone unfolding in front of you results in both increased impact, an air of authenticity and also have created a buzz of nearly 4 million views combined through the online community.
Two great examples of how ' apparently ' real world events being captured by mobile phone unfolding in front of you results in both increased impact, an air of authenticity and also have created a buzz of nearly 4 million views combined through the online community.
marketing
Context is everything.
marketing technology
The first is a recently banned by YouTube video of a school girl giving birth on the playing field. Using apparent mobile phone footage brings home that these events while exaggerated in terms of the location, are an occurrence affecting the young - association of the school and the mobile together to bring this context to life.
The second, an albeit more mainstream effort to convince us to part with our hard earned cash is a recent 'viral' showing that throwing a tantrum in a public place is actually rewarded, in this case with a nice new shiney car. I have to be honest, this is far less convincing - the ' laser ' eyes somewhat detract from the efforts to make this insitu occurance convincing, plus the car which is causing all of this is far from spectacular - even the colour is crap.
marketing
marketing tech 
Buick viral - even the colour is crap
Monday
Final waltz or Final laugh?
Reminder to all who use Wikipedia for reference.
A recent 'hoax' by an Irish student resulted in national newspapers (including the Guardian) using quotes from the Wikipedia article in relation to the the death of the composer Maurice Jarre, which were quite simply ' made up '.
The student expected some blog posts and online entries to use information from the online encyclopedia, but was surprised to see many nationals using quotes in the obituary for the french composer.
A recent 'hoax' by an Irish student resulted in national newspapers (including the Guardian) using quotes from the Wikipedia article in relation to the the death of the composer Maurice Jarre, which were quite simply ' made up '.
The student expected some blog posts and online entries to use information from the online encyclopedia, but was surprised to see many nationals using quotes in the obituary for the french composer.
Previously I touched on this subject, again with an obituary for Anna Nicole Smith being edited by users, albeit this time with their own personal opinions of the Starlet. It again highlights the need for verification and cross reference when relying on the wisdom of the crowd.
"If we relied of consensus and the wisdom of the crowd, the world would be flat and we would be the centre of the solar system"
technology marketing
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