marketing technology - one handshake is worth .........

New Shoes?

2012-01-15T11:02:00.010Z

Public technology, such as table top interactive screens offer a great way to collaborate, work in groups and access information in an intuitive fashion.Personalising content to these devices is difficult, either requiring users to login via screen input or the use of proximity based ID which the users carry on their person. Other methods such as face recognition have been used in the past -

Touchscreen goes virtual

2011-11-05T20:25:00.023Z

As devices continue to shrink in size the challenge of controlling and inputting information is becoming more of an issue.With Apple’s introduction of Siri and Googles continued efforts in voice recognition pointing to an appreciation that the traditional keypads days are numbered. Chris Harrison, the man who brought you "skinput" - a technology that allows you to tap parts of your body to

Earth Quakes VS Kittens

2011-10-25T22:57:00.021+01:00

Interesting insights from Bit.ly - the URL shortening company. The question : Do links posted on Facebook last longer than they do on twitter? To do this Bit.y performed analysis of over 1,000 URL links to determine their half life - " the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak " - in effect, it's shelf life.The analysis

Prodcast

2011-08-05T22:33:00.011+01:00

Timing is everything, especially when deciding when to purchase a product or service. Currently today there are many price comparison sites that will offer to find you the best 'deal' - using techniques to aggregate offers and price information into one place. Other websites show you historical data on product and category price, but wouldn't it be great if you could also understand the best "

Tesco "Express" (Train)

2011-06-26T21:41:00.010+01:00

marketingHow do you penetrate a new market, one that has established brands and organisations who have years of local knowledge, a market that has limited opportunity for real estate expansion.The answer is easy - virtual stores, in physical locations.Positioning screens in subway stations across Korea Tesco customers use their mobile phones to scan QR codes of products to be delivered later to

it's all about me

2011-06-06T21:35:00.009+01:00

A neat example of highjacking facebook to not only provide the content, but also the vehicle to spread your brand message.e

Every square inch....

2011-05-13T20:58:00.011+01:00

Simply walking through a busy city centre in London or New York and you cannot help but notice the amount of advertising. Billboards, neon signs, the sides of buses, stairs - you name it, if it can take an advert - it will be sold for that very purpose. It's a fact - space is a premium and even more so in central places such as Times Square or Piccadilly Circus, so what opportunities exist in

Pressing your buttons

2011-04-24T22:45:00.002+01:00

What buttons when pressed, make your part with your hard earned cash?? Amazon “recommends” is now over 15 years old – presenting us with recommendations based on buying patterns of like-minded people. Love it or hate it (does this actually narrow our choice rather than broadening our horizons) using empirical data to try and second guess the most opportune moment to

WTF

2010-11-04T19:15:00.002Z

Geniushttp://whatthefuckismysocialmediastrategy.com/

"Like"

2010-10-22T13:31:00.009+01:00

QR codes and Facebook unite, allowing you to 'like' products from the real world linking them back to Facebook. The tool Likify allows you to create QR codes and link them back to Facebook fan pages, a neat and novel way of encouraging consumers to talk and polarize around your product or brand with in the future some data analytics too. previous post on QR codes : herepress release : here

The "catch"

2010-10-08T22:18:00.030+01:00

"On the Internet, no one knows your a dog" goes the saying - proving your a human on the net is becoming more and more common.marketingAccessing applications such as GMail and Twitter normally involves typing a series of letters and numbers called a 'catchpa' to validate access is indeed by a human ... and not a dog or computer system which can open the system for abuse, such as

The end of the impulse purchase?

2010-09-30T12:47:00.012+01:00

Recent research shows not only the pivotal role the Internet now plays in both pre and post purchase cycles as we seek out more value during these recessionary times, but also the key differences between the two largest economies on the planet.Compared to the US, Asian consumers outranked their counterparts in using digital media when considering purchases:59% of Asians used the Internet during

Where's Wally?

2010-08-31T08:43:00.009+01:00

With most hand-held devices now being shipped with GPS capabilities and the launch of Facebook places sharing your whereabouts has never been easier. Not all of us want to continually broadcast, so how do you control what and when you display ( if at all ) your location information? Changing the settings from within the application to display just city level information rather than more detailed

Your media day

2010-08-25T20:35:00.007+01:00

Media consumption by type, by time of day

Outdoor - Relevance

2010-08-24T15:26:00.017+01:00

Comparisons to the "Minority report" scene of targeted advertising have surfaced again with IBM's claim to be working on combining RFID technology and outdoor advertising.The well quoted scene involves the star of the movie being prompted by offers and advertising based on his current mood and preferences - true relevance.Three years ago a friend blogged of a trial in the US with Mini, using

Fan on Facebook, what are you worth.......

2010-06-22T13:40:00.005+01:00

$136 according to recent researchTrying to place a monetary value on the effectiveness of any advertising is difficult, with social media being no different.There has been a lot of press recently around the Facebook like button and the effects this has on the peer groups who are part of your online community, but what £ value does being a fan actually mean to brands?A survey conducted by Syncapse

Love it

2010-06-15T09:11:00.002+01:00

Foursquare freebie

2010-05-29T15:30:00.005+01:00

Domino's pizza has teamed up with Foursquare - the location based social networking application to offer free pizza's to the 'mayor's' and discounts to others who check in to the physical outlets.Similar promotions have recently launched with big name brands such as Starbucks offering tangible rewards, rather than the previous gift of special 'badges' offered by other brands. Show me the

Google Map's - How does it work? It's magic......

2010-05-11T08:29:00.005+01:00

Recent news article caught my eye surrounding the German data commissioner's comments and subsequent 'surprise' from the UK's governing body on data privacy regarding how Google manages to provide location based services such as your nearest cash machine or railway station.Location, location, locationThe most common method of actually pinpointing where you are is to use the GPS system which

Are you paying attention?

2010-04-22T13:13:00.015+01:00

Media meshing - performing simultaneous tasks such as browsing the web via a laptop or mobile device while watching TV is now common place.Many studies have tried to ascertain the levels at which we are paying attention while tuned to the TV and our ability to recall advertisements, to in some way measure their effectiveness.A recent Nielsen report suggests that adverts shown during on-line

Where, how and how often do you "do it?"

2010-04-20T08:37:00.009+01:00

There are more mobile phones in India than there are toiletsEuropeans are spending more time on ‘Internet-on-the-move’ (6.4 hours a week) compared to reading newspapers (4.8 hours) or magazines (4.1 hours)Confirmation that the rise in laptop ownership is driving greater media convergence – 36% of Europeans use the Internet whilst watching TV (see previous blog on 3 screen usage)There are now 121

Getting your nuts in

2010-04-16T08:21:00.004+01:00

I just love this.

Tree "Hugo"ger

2010-04-15T13:59:00.008+01:00

Covent GardenHugo Boss jumping on the eco bandwagon here pledging to plant one tree for every bottle of promotional perfume sold. The campaign is supported by product codes on packaging, which when entered via the supporting website allows you to find the location of your 'tree',I assume in case you wish to visit, maybe send it a birthday card each year?Making use of Google mashup (earth and

iPad Dock

2010-04-01T08:40:00.004+01:00

transform your iPhone into iPadThis is neat, a £90 dock which transforms your iPhone or iTouch into an iPad (esq) device. The device's dimensions mimic that of the yet to be released iPad, using magnification technologies to transfer your relative touch positions back to your device.While not matching exactly the styling of the new device it does have the short term advantage of utilising your

Forget 3D - it's all about 3 screens

2010-03-25T08:50:00.009Z

you really should get out more....Nielsen, the audience measurement and ratings people recent 3 screen report shows that audiences are supplementing there TV time more and more with simultaneous web usage.An increase of 35% over the same quarter from 2008 signals that rather than viewers shifting their time away from TV to the web, the two are in fact complimentary to each other.With around 66%

Maximising product placement

2010-03-22T09:32:00.011Z