Cadbury - Gorilla marketing ?

Not too long ago Cadbury was in the press for links to salmonella, a bacterium famously associated to the eggs of chickens.

Just 3 months have passed and now animals and Cadbury are in the press again, this time a drum playing Gorilla.

This is about as close as I can get as to associate the advert and the product it is trying to promote.

Recent activity on Youtube (nearly a million views) and social sites indicates this ad is a contender to be in the ‘ viral campaign ‘of the year award and demonstrates well how Fallon, (Cadbury’s agency) have managed to produce an ad that works both on television and online. marketing technology

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6000 said...

It was always a tenuous link, but it all collapses when you note that Salmonella isn't actually a virus - it's a bacterium.


Trevor Attridge said...

The link did not pay off.. Amended and thank you.