"Context", not content is king ( sorry Bill )

While marketing still debates the best method for delivering online advertising, Visible World is using technology to concentrate on the all important ‘ context question ‘.

Regardless of the method of delivery, making the content more personalised and relevant is key to maximising it’s effects.

Too often we still see video content being pushed in a manner which is reminiscent of TV broadcast – using assumption rather than data to help define and tailor the message.

Visible creates ‘ unique ‘ adverts using elements such as geography, information supplied by the user and time to ‘ pull ‘ various part of commercials together to create a targeted relevant video message.

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