First more channels, now more viewing options

In the past two weeks some important announcements for the future of broadcast - first the move by UEFA to stream and make available via video on demand the up and coming Euro 2008 tournament. Second, the BBC will be streaming live it's flag ship channel BBC 1 via it's website ( only available to those with a TV license - this opens up a very interesting debate ).

The UEFA decision is particularly interesting for a number of reasons.
It is confirmation that the technology is now regarded as ' robust ' enough to charge directly for access to such a prestigious event - there are not many events now that draw such viewing audiences
Then it also throws open the whole broadcast delivery model, as historically they have given rights and therefore the ability to broadcast these games through partners such as the BBC and Setana
marketing technology
With content now being delivered directly to the consumer it continues to erode the value and position these organisations represent for events such as these. How can traditional broadcasters compete or add value?

1 comment:

Mark Taylor said...

Living outside of the UK - I would gladly pay the TV license fee to be able to stream some (albeit limited) content from the BBC - notably sports. As you mention, the technology for this is now robust enough to allow this, why wouldn't the BBC leap on this revenue opportunity?