Thursday

The future of the underground



monster projector - MIA along with all the people
technology in marketing
In this short promotional video from CBS outdoor, they give us their insight into the future of advertising on the London Underground.

The most noticeable features in their view of the future - no people, escalators that all work and trains which will not leave you looking like you have been working on the coal face all morning.

On the advertising side of things, does not look too different from today with a large amount of static poster sites throughout. Possibly one small omission is the technology delivering the cross rail projection is conveniently missing from their video.....

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