Tree "Hugo"ger

Covent Garden

Hugo Boss jumping on the eco bandwagon here pledging to plant one tree for every bottle of promotional perfume sold. The campaign is supported by product codes on packaging, which when entered via the supporting website allows you to find the location of your 'tree',I assume in case you wish to visit, maybe send it a birthday card each year?

Making use of Google mashup (earth and maps) and this outdoor installation which features..... trees. One nice aspect is the combination of commissioned artists and the public's input in the actual design of the trees. This gives the campaign a feeling of "community" which helps divert some of the scepticism around such promotions as to there actual positive environmental impact.

Commisioned artists and the public's input on the tree designs.

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