Every square inch....

Simply walking through a busy city centre in London or New York and you cannot help but notice the amount of advertising. Billboards, neon signs, the sides of buses, stairs - you name it, if it can take an advert - it will be sold for that very purpose.

It's a fact - space is a premium and even more so in central places such as Times Square or Piccadilly Circus, so what opportunities exist in this world of diminishing space?

Wallen Mphepo has come up with a concept of projecting images onto a polymer screen - a screen that when attached to a car window allows these images to be viewed from the outside, while allowing the driver to see through the window as normal.

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