Tesco "Express" (Train)

How do you penetrate a new market, one that has established brands and organisations who have years of local knowledge, a market that has limited opportunity for real estate expansion.

The answer is easy - virtual stores, in physical locations.

Positioning screens in subway stations across Korea Tesco customers use their mobile phones to scan QR codes of products to be delivered later to the customers home.

This is not only a great innovative creative piece, but also offers a realistic opportunity for retailers to seize on dwell time to trigger an action from commuters.

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