It's just like...... It's just like...... a real advert

There is a lot of press at the moment around user generated content and the threat to the traditional media owners and producers.

While there is no question user generated content is on the rise – this example on YouTube reminds us that while it may be possible to create your own promotional video’s , it is sometimes best left to the professionals?

With over 400,000 views on YouTube, listing within Wikipedia and a national TV appearance off the back of this I am waiting to hear back from the store owner Sammy Stephens on the impact on local sales. I'll keep you posted.

marketing, marketing technology,

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