Spam goes social

facebook spam

Message labs November report makes for grim reading, spam is still on the rise.

marketing technology

Amazingly 1 in 32 mails which passes through its global systems it classes as spam, this number is of course higher as it is impossible to capture all spam.

While this problem is a long way from every being controlled within email, social networks are now increasingly coming under attack from applications and general ' junk ' notifications within groups and personal messages. An example above from one of my Facebook groups which has come under siege from spammers.

How then do marketing departments use technology to not only over come the challenges of connecting to customers, but also differentiate themselves from the communication clutter which is spam.