Fit for purpose

Poor media planning or justifiably promoting an offer ?

I can't make my mind up on this one.

The key message for this ad is the fact you can purchase your new Dell laptop with colour options.
technology in marketing
Does a black and white press ad really convey this effectively?
First colour photo in a British newspaper, The Times, 17 March
The first colour TV commercial, for Bulova watches, in US*
adverting in colour or color
*Young and Rubicam is cited as creating the first colour TV advert as an experiment, however there were no colour TV's in circulation
marketing technology
First UK colour TV commercial, Bird's Eye Peas, 15 November
technology in marketing
First colour UK natioanl newspaper "Today"

1 comment:

Mark Taylor said...

Nice point and interesting landmarks in advertising.