"Digital" - no longer

In a milestone event this week it was reported UK advertisers spent more on Internet advertising than on TV - accounting for 23.5% of the marketing budget compared to TV's 21.9%.

Commentators make some interesting conclusions around the Internet enables a larger number of smaller players to commit marketing spend to the medium as opposed to the larger budgets needed to run a TV campaign - we also should consider the larger number of opportunities to buy space in the online world means a larger inventory too.

However it is analysed one thing is for certain, it marks an interesting shift in out thinking.

We can no longer refer to this as digital - it is quiet simply the world we live in.

source : Guardian