A recent article in Wired magazine this month pointed towards the shift in need for search engines to mine and present information in the here and now - rather than days old, minutes and hours are the order of the day in this forever changing world.
The explosion of microblogging
More and more organisations are moving their brands and content into the social space, handing over control to the potential customers.
With this barometer of online conversations and expressions it is essential that marketeers gain understanding what these people are communicating about, what their passions, topics and interests are in order to build communication strategies and also subsequently measure these campaigns effectivness is essential, the more "real time" the better.
With this assumption ( Google is as not representative of the 'current' as these social media search tools ) I thought it would be interesting to see if indeed this disconnect actually existed.
Polling Google, CNN and One Riot it was interesting to see that Google's top search queries in some part matched the results from One Riot the social network mining tool, the focus of the 'top searches' and 'talked about' items from the social sites showed a gossip and entertainment skew.
So while Googles approach in terms of frequency as to how it index's and organises the web may need updating when collating and presenting information, it demonstrates that the tool is indeed reflective of the buzz in the microblogging - the assumption would be users in these discussion 'storms' will be making use of the search tool to research and find further information of the topics being discussed.
Previously I posted the behaviour of users on social site Twitter and where these users went after their Tweeting session, with over 55% heading towards Entertainment sites. It is no surprise then that Global news did not figure the social media side. What was surprising CNN's main entertainment headline stories were nowhere to be seen on either Google or more importantly OneRiot.
Is this virtue of the different audiences and users on CNN vs the social networking sites, or are CNN off the mark?
Searches performed Sunday 4th Otober @ 10:41 am
Google Zeitgist data 48 minutes old
- maya angelou
- madonna snl
- lady gaga snl
- hot karl
- anvil band
- filthy sanchez
- zombieland rules list
- vikram buddhi
- blue duck tavern
CNN Top stories
- 'Drink' scandal Japan ex-minister found dead
- 15 dead as typhoon whips the Philippines
- U.S. troops killed in Afghanistan
- Greeks head to polls for early elections
- Vettel victory keeps alive F1 title dreams
- Agencies rush to aid Samoans hit by tsunami
- Group to Japan: Release American dad
- India faces deadly rains
- Rio's win a victory for tearful da Silva
- Hundreds still missing after Indonesia quakes
- 50 dead or missing in Italy mudslides
- Kidneys bought and sold on black market
- Sunderland hold Man Utd at Old Trafford
- Sharapova lands Tokyo title as Jankovic quits
- Arrest of Letterman extortion suspect shocks family
- Polanski promised $500K to rape victim in '93
- Judge says Michael Jackson's kids 'doing wonderfully'
- CBS producer pleads not guilty to trying to blackmail Letterman
- Are Katy Perry and Russell Brand dating?
- Lauren Conrad admits she's one bad actress
Lady Gaga announces solo tour
Pop star Lady Gaga has decided to embark on a solo tour now that the planned joint one with rapper Kanye West has been cancelled. The 'Paparazzi'...indianexpress.comLast shared: 2 minutes ago 69 shares Tweet ItFirst shared byBreitbartTVon Twitter »
‘Good Luck With Rio’: SNL Has Obama...Boy, when SNL starts making fun of you then you are really in trouble, completely marginalized. Perhaps they figured the world started slamming him, so...breitbart.tvLast shared: 3 minutes ago 210 shares Tweet ItFirst shared bySTYDNewson Twitter
Huge Numbers Welcome Paranormal Activity ExpansionHuge Numbers
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WITN?: Perfectly N*Sync. Or when the celebrities turn geek,...It’s weird that Justin Timberlake – he formerly of N*Sync and having sex with Britney Spears – is currently spending his days pretending to be the guy...TechCrunchLast shared: 5 minutes ago 1630 shares Tweet ItFirst shared byabcsportsdeskon Twitter
Sport - Storm hang on to be crowned premiersMelbourne has held on to clinch its second premiership in three seasons with a thrilling 23-16... 2009 NRL grand final at Sydney's Olympic stadium.abc.net.auLast shared: 5 minutes ago 109 shares Tweet ItFirst shared by_CelebrityNewson Twitter Maya
Angelou Taken to the HospitalTMZ has learned Maya Angelou was taken to the hospital early Saturday evening. She was scheduled to be honored at the BraveHeart Awards in Los Angeles...TMZLast shared: 8 minutes ago 3009 shares Tweet ItFirst shared byjodijillon Twitter
Video! Zombieland Movie: Attention Zombies Woody...Woody Harrelson Zombieland Movie (AP Photo/Evan Agostini) Zombieland takes place in a world where Zombies over run the land, and Tallahassee (Woody...ExaminerLast shared: 14 minutes ago 34 shares Tweet ItFirst shared bynewspapersrsson Twitter
Elizabeth Smart: Woman kidnapped by 'prophet' claims captor...Elizabeth Smart, now a 21-year-old college student, gave evidence at a hearing to decide whether self-described prophet Brian David Mitchell is fit to...Daily Mail OnlineLast shared: 2 hours 12 minutes ago 63 shares Tweet ItFirst shared bydaily_financeon Twitter
Reality TV's big bottom line: Do these stars deserve such...MTV's The Hills , for... members Audrina Patridge, Lauren Bosworth and Heidi Montag are grabbing $100,000 per episode, according to The Daily Beast...Daily Finance
OneRiot crawls the links people share on Twitter, Digg and other social sharing services, then indexes the content on those pages in seconds