Two developments which could have a massive impact on the traditional media delivery channels such as Five ( whose business is predominantly based on bought in programming ) and the portal space for mobile phone operators.
First up is MyWaves, a web based service that allows you to create and manage your own content channel for delivery to your mobile phone.
MyWaves combines content channels from familiar established brands such as CNN along with youth brands such as DC Shoes with their skateboarding channel.
The service allows you to create your own mobile entertainment lineup through their website which can then be pushed to your mobile phone for viewing on the move.
The service does not stop there though, with the ability to search from libraries of video and audio slotting these into your channels it gives flexibility and control beyond the traditional TV schedules we are all familiar with. RSS subscription compatibility also ensures that content is updated regularly for services such as news entertainment and with of course the mandatory ability of sharing your inspired choices with others the service is set to become a firm favourite with the mobile phone set.
In the TV space BT ( British Telecom ) have announced their intention for users of their TV on demand service BT Vision to create and share their own content through the service – extending the success of Web 2.0 Myspace into the broadcast area – in effect making TV 2.0.
Both of these moves extend control to consumers – in the example of MyWaves non content producers are under threat as their value decreases in terms of providing a schedule of programming , the challenge BT’s offer now raises is how existing content producers can best harness this extended level of user generation and interaction.
First up is MyWaves, a web based service that allows you to create and manage your own content channel for delivery to your mobile phone.
MyWaves combines content channels from familiar established brands such as CNN along with youth brands such as DC Shoes with their skateboarding channel.
The service allows you to create your own mobile entertainment lineup through their website which can then be pushed to your mobile phone for viewing on the move.
The service does not stop there though, with the ability to search from libraries of video and audio slotting these into your channels it gives flexibility and control beyond the traditional TV schedules we are all familiar with. RSS subscription compatibility also ensures that content is updated regularly for services such as news entertainment and with of course the mandatory ability of sharing your inspired choices with others the service is set to become a firm favourite with the mobile phone set.
In the TV space BT ( British Telecom ) have announced their intention for users of their TV on demand service BT Vision to create and share their own content through the service – extending the success of Web 2.0 Myspace into the broadcast area – in effect making TV 2.0.
Both of these moves extend control to consumers – in the example of MyWaves non content producers are under threat as their value decreases in terms of providing a schedule of programming , the challenge BT’s offer now raises is how existing content producers can best harness this extended level of user generation and interaction.
1 comment:
Very interesting article
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