Not having your ducks in a row

HP this week announce a product recall affecting over 15,000 laptop batteries in China. The news in itself is not unique, with Sony and Dell in the past having similar recalls.

However what is unique are lessons learnt from these previous incidents seem not to have been taken into consideration, with HP not having a press statement available about the impact and the reasoning for the recall above and beyond the recall itself.

The speed at which news now travels and the impact this can have through mis-information can be massive - handling these crisis's in a proactive controlled manner is essential.

Essential for the brand and essential for the operation of the business who no doubt will now be receiving a high volume of customer enquiries in relation to the news article.

1 comment:

Everybodys said...

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